John Pedersen

“John Pedersen is an innovative copywriter and a customer experience communicator with an uncanny ability to take a complex issue and say it in a simple, easy-to-understand way. He quickly grasped working with new software (Axure, OmniGraffle) and was an integral contributor to the Experience Design team.”

“John Pedersen was the sole editor/copywriter on the UCMS project, an ambitious project to migrate the entire Vodafone website to a new server and content management system. Over the course of this programme, which spanned approximately 18 months, John edited some 450 pages of existing content, setting a very high standard for accuracy and readability. He was also an integral part of the team charged with improving customer experience throughout critical user self-service and e-commerce channels. Throughout his time on this program John has shown excellent skill, a high degree of professionalism, and a strong work ethic. He quickly grasped the Vodafone global brand "voice", and as such, his copywriting was well received by the business stakeholders. I have found John to be a reliable and capable editor/content and SEO writer and would not hesitate to recommend him. I thank him for his dedication to this project and wish him well for the future.”

“John was contracted to Vodafone Hutchison Australia in July 2010. The initial contract was to help out with an anticipated work overflow for a 3-week period. He quickly established himself as a reliable and talented writer, turning around his tasks very efficiently. In late 2010 he was selected as the sole editor/writer for the UCMS project to update the copy for the whole Vodafone website, a project that would run for over a year and a half, during which time he managed the copy editing, proofreading and search engine optimisation components. The project was hugely successful, and completed on time to a very high standard. John played a major part in this effort, and he comes with my highest recommendation.”

I have worked with John for the last 3 years on several important projects for the company. He was in charge with the written communications and I always found his support valuable. We’ve worked together on small projects, but also on complex ones and the output of his work proved to be an important one, many times changing the course of the projects to a better one. John managed to implement complex tasks in a short period of time, and I have always appreciated both his professionalism and his creativity, the perfect mix that makes a very good communicator.

In the 3+ years that I worked with John, we formed a well-oiled working partnership that was almost second nature. He grasps the needs of the client quickly, and his speedy turnaround made my job that much easier. He has a very amiable nature and he is never precious about his copy, which made collaborations a breeze. He is a master at technical writing whilst also demonstrates creative flair when required. We worked well, we worked fast, we pleased the clients and when all is said and done, we actually had fun doing it. I would highly recommend John for any senior communications role.

In today's quickly evolving business environment, communicators who readily adapt and morph flourish – that’s John. He’s a master of written communication, but that is only the tip of his skills. He’s also adept at working in a fast-paced environment, brings a hive of conceptual activity, and is highly collaborative within his team and the wider business. John's skills, coupled with his easy-going nature, made him a key part of our creative department. He’s a solid creative partner to his peers and a mentor to others in the team across all disciplines. John is so much more than a writer. If you get the chance to hire him, jump at it, because he'll make your work, department, and business better.

Thank you John for your outstanding work on the Clipsal brand story and specifically the 100-year milestone communications, as this is such an important part of the evolution of Clipsal. Your fast response time and close attention to detail were crucial in getting our messaging refined in time, especially considering the complex brief and wide-spreading impact of the final work. Your input was spot on and the team really appreciated your excellent ‘wordsmithing’.